Is Follow Up Boss or Lofty better for solo real estate agents?

Follow Up Boss is better for most solo agents. It costs $58 per month versus Lofty's $449 or more per month, integrates with over 250 lead sources, and provides strong AI lead scoring and automated follow-up. Lofty is better for high-volume solo agents who want a full AI sales assistant that qualifies leads and sets appointments autonomously, but the price is difficult to justify unless you are closing 3 or more deals per month.

How much does Follow Up Boss cost compared to Lofty?

Follow Up Boss starts at $58 per month per user, with an optional dialer add-on at $33 per month. Lofty starts at $449 per month and includes an IDX website, AI sales assistant, and lead generation tools. For a solo agent, Follow Up Boss costs roughly $700 per year while Lofty costs over $5,400 per year. The price difference reflects Lofty's all-in-one approach versus Follow Up Boss's integrations-first approach.

Can Follow Up Boss and Lofty integrate with Zillow and Realtor.com leads?

Yes, both platforms integrate with Zillow and Realtor.com. Follow Up Boss has direct integrations with over 250 lead sources including Zillow, Realtor.com, Homes.com, and most major portals. Lofty also connects to major lead sources but has fewer total integrations. For agents who receive leads from many different sources, Follow Up Boss's broader integration library is a significant advantage.

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